Beyond Numbers: The Art of Narrative Reporting in Financial Communication
- Post by: deqe
- August 27, 2023
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Chukwuani, Victoria Nnenna PhD*
Department of Accountancy, Enugu State University of Science and Technology, Enugu State, Nigeria
ABSTRACT
Narrative reporting is reshaping financial communication, offering a comprehensive portrayal of a company’s performance and values. This study delves into its dimensions, from storytelling techniques to qualitative insights, and its role in ESG reporting and non-financial performance. Challenges like transparency and stakeholder engagement are explored alongside case studies illustrating sustainability integration, digital platform use, and employee stories. Anticipating future trends, the study emphasizes technology’s impact, the continuing focus on ESG, stakeholder engagement, and evolving regulations. It underscores narrative reporting’s artistic side, weaving financial data into engaging stories. A call to action encourages embracing narrative reporting for transparent, culture-rich, and evolving financial communication. As financial data transforms into vivid narratives, narrative reporting stands as a cornerstone, bridging numbers and stories, and resonating as an artful reflection of a company’s journey, impact, and aspirations.
Keywords: Narrative Reporting; Financial Communication; Sustainability; Stakeholder Engagement; ESG Reporting
Citation: Chukwuani, V. N. (2023). Beyond Numbers: The Art of Narrative Reporting in Financial Communication. European Review in Accounting and Finance, 7(3), 34-49. DOI: https://doi.org/10.5281/zenodo.8287326 Copyright: ©2023 The Authors. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.